The AMP Awards for Music & Sound
The AMP Awards, now in its seventh year, in the only US-based, not-for-profit competition in advertising and branding dedicated to honoring achievements in music and sound in all media. Winners will be announced at the AMP Awards presentation, set for Tuesday, May 19, 2020 at Sony Hall, located in the Paramount Hotel in Manhattan's Theatre District.
Judged by members of the Association of Music Producers as well as professionals from the music, marketing and music publishing industries, The AMP Awards underscore the power of music and sound in aligning brand identity with consumer experience.
A crucial part of the AMP Awards program has been the establishment of the AMP Hall of Fame, honoring legendary brands that have demonstrated a profound understanding of the importance of music in telling their story. Among the global marketers that have been inducted into the AMP Hall of Fame are Apple, Coca-Cola, McDonald's, Budweiser, Nike, Chevrolet, Pepsi and Mars. All represent pioneering innovators in the use of music, both original and licensed, in their branding strategies.
In addition, a portion of the proceeds from The AMP Awards is donated to the Musician's Foundation, a non-profit group that addresses the chronic financial insecurity so prevalent in the music industry.
About AMP: The Association of Music Producers was founded in 1998 for the purpose of educating its members, as well as members of the production, advertising and media communities, on all facets of the music business, from creation and acquisition to final use. AMP is dedicated to raising awareness of and appreciation for the value of music and sound to all broadcast content in all media.
It's estimated that over 80 percent of the soundtracks for ads for America's leading consumer brands are created, sourced and recorded by AMP member companies and individuals. In affiliation with the Association of Independent Commercial Producers (AICP), AMP (www.ampnow.com) has established its role as the leading voice of music and sound in the multi-billion commercial production industry. The association's slogan sums up the important role its members play in creating the drumbeat of marketing across all media channels: "It's amazing what you can see with your ears."