There is no running time limit for entries. However, it is acceptable to submit a cut-down of a lengthy piece. The cut-down should be only of "aired" material (not an agency or director's cut). Please indicate the total running time of the full-length version via an on-screen graphic at the start of the piece, so that judges understand they're viewing a cut-down, or indicate the full-length running time in the Notes section of the online entry form.

AMP reserves the right to request a cut down of a winning piece for screening purposes. The full piece in its entirety will appear on the AMP Awards website. In the case of lengthy work that consisted of a case study or cut down, the AMP Awards show producers and Curatorial Committee will determine what will be screened for exhibition purposes during the awards presentation.

Click on the arrow buttons by each category heading for a full description of that category.

Best Original Song An original composition with lyrics written specifically for a commercial that enhances the impact of the piece in a unique and compelling way. Best Original Score Musical score composed specifically for a single commercial that enhances the impact of the images and intended message in a unique and compelling way. Outstanding Adaptation/Arrangement Uniquely surprising and effective musical arrangement of an existing composition, song or instrumental theme created specifically for use in a commercial or promo in any medium. Submissions must include an uploaded MP3 of an original master for comparison. Best Use of Licensed Pre-existing Recording Uniquely effective and compelling use of an existing recorded work in a commercial or promo in any medium. Best Sound Design Outstanding use of manipulated and/or created sound in a musical or non-musical context to sonically elevate the impact and power of the visual images and storytelling for a commercial or promo. Most Effective Use of Music in a Campaign A uniquely effective and consistent use of music - whether original, adapted or licensed - in a complete advertising/branding campaign across all applicable media. At least two campaign executions must be submitted for each entry. Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV, or Game Music either created or adapted/arranged specifically for use in a promo, trailer or opening title sequence for feature films, TV series and specials or video games which uniquely and compellingly enhances the moving images and visual storytelling. Most Innovative Process & Execution This category acknowledges complexities of executions by the production team, particularly in light of working under pandemic-related or remote conditions, in spots or brand content in which audio plays an important role in making the project meaningful, unique, and memorable. Entrants may submit a case study video or work "as aired" with a written or voiceover description of behind-the-scenes challenges and solutions. Best Artist+Brand Collaboration This category acknowledges bespoke collaboration/participation or coordinated marketing efforts between a brand and recording artist/song that goes beyond simple sync licensing agreements. Entries may include ads, campaigns or brand videos in which the artist whose music is utilized plays a supporting or featured role. Entrants may submit a case study video or "as aired" video of final work with a written description of behind-the-scenes challenges and solutions. Outstanding Mix The creative engineering / mixing of sonic elements (music, SFX, voice) resulting in a uniquely impactful and effective soundtrack for branded content that enhances the moving images and message. Best Use of Music and Sound in New Media Marketing Music, sound design and/or mix for new and emerging media, including branded mobile and web apps, metaverse or web3 executions, digitally-distributed linear or non-linear video or game engine work. Must be commissioned by a client for brand promotion. Entrants may submit a case study video or "as aired" video of final work with written or voiceover description of behind-the-scenes challenges and solutions. Projects requiring additional display or viewing equipment are not admissible, but can be submitted as a flattened 360° video and/or a case study video. Best Use of Music and Sound in Experiential/Events Music, sound design and/or mix for physical installations, VR/AR/MR/XR experiences or combinations of the two. Must be commissioned by a client for brand promotion. Entrants must submit a case study video or walkthrough video with written or voiceover description of the experience and music and sound's role in the final project's success. Outstanding Sonic Branding or Mnemonic A short, memorable sequence of notes, a musical figure, vocal tag or sound design (aka 'audio mnemonic') incorporated for the benefit of establishing a sonic identity for a brand across any/all media platforms. Excellence in Audio-Only Marketing Non-synced, audio-only commercial or promotional content whose success and impact on the listener are a direct result of its creativity, production and sound. This may include, but is not limited to, terrestrial radio, online radio (such as Pandora, Spotify), branded podcasts, or voice-activated services such as Alexa, Google Nest, Apple HomePod, etc.